Naraya Fine Jewelry
Introduction
Naraya Fine Jewellery, a new luxury jewellery brand based in the UAE, approached our creative agency, Mind’s Eye, to develop a brand identity that would establish them as a premium and luxurious brand in the competitive jewellery market.
Challenge
As a new player in the industry, Naraya Fine Jewellery faced the challenge of establishing itself as a luxury brand with a strong brand identity that would resonate with its target audience. They needed a distinctive and sophisticated brand identity reflecting their unique positioning and setting them apart from the competition.
Solution
Our team at Mind’s Eye crafted a comprehensive brand identity that captured the essence of Naraya Fine Jewellery’s vision and values. We began by developing a brand book that outlined the brand’s visual and verbal identity, including brand guidelines, logo design, color palette, typography, and tone of voice.
