Arts & Culture
Introduction
Arts & Culture is a sub-brand of RISE, focused on celebrating and supporting creative initiatives in Saudi Arabia. The goal was to craft a brand identity that feels rooted in Saudi culture while maintaining a clear visual connection to the parent RISE brand.
Challenge
The key challenge was to strike the right balance—developing a unique visual identity that speaks to art, heritage, and creativity, while still aligning with RISE’s core design system.
Solution
I developed a unique visual identity with purple as the main color, symbolizing creativity and artistic expression. Supporting tones—sand, red, green, and teal—reflect the region’s rich cultural heritage. What sets this sub-brand apart is the use of textures inspired by calligraphy, sadu weaving, clay, and textiles, bringing depth and cultural relevance to every design.
