Cultural / Tourism Strategic Partnerships
Developed a comprehensive strategic sponsorship and naming rights presentation for Arabia Moments, a year-long cultural and tourism celebration in Saudi Arabia’s region.
- Lead Designer & Strategist for the full presentation suite.
- Built a modular storytelling system linking all sub-events under one destination narrative.
- Produced sales decks, brochures, videos, and tailored brand presentations for partner engagements.
- Collaborated with commercial teams to align creative direction with sponsorship strategy .
Each event within Arabia Moments catered to different audiences and industries. The challenge was to create a unified visual and strategic identity that could flexibly adapt to diverse sponsors while communicating clear commercial and emotional value.
- Developed a visual system and storytelling framework connecting the individual festivals through themes.
- Created customizable strategic decks for each event, tailored to specific brand categories (luxury, airline, wellness, tech, etc.).
- Designed infographics, valuation visuals, and activation mockups to simplify partnership structures.
- Produced supporting sales collaterals — including short-form videos, flyers, and executive brochures.
Disclaimer: All projects shown are redacted or partially recreated to protect client confidentiality. Names, logos, data, and proprietary materials have been modified or replaced while preserving the original design intent and creative framework.
